For the most part, I agree. However, like copyright laws, as soon as you fail to protect your content or fail to make efforts to protect it, then you enter into a gray area regarding use. Basically, if you don't care to protect it, someone else can become known for it, publicly (Apple fights these battles all the time). I'm sure most media and content creation companies take this risk into consideration. In that regard, I'm sure legal fees are included into the price of every piece of media sold.