Hi Kieren This is an unproductive discussion. Here's how to recruit people. Select an action that's underway. Too late I think for today's Charter comments deadline, but whatever is the next action. Write a theoretical frame with a simple stopper line to start with, then whatever other concepts that you want to draw a line with. End with a question specifically asking if they agree something needs to be done about the problem. NCUC has a ridiculous clickwrap on it that should just be replaced with this pitch in outreach tactics, so as long as that's in place you apparently are going to have to incorporate the notions of that clickwrap in this theoretical frame for the pitch. Try to do so briefly, hopefully you can reduce it to one qualifying phrase, that fairly represents those terms. Follow the agreement question with the action, what you'd like them to do. End that with a question about whether they'll help on that. This sets up a specific theoretical and practical frame. Next, start contacting people one-to-one. Don't pitch lists, pitch individuals. It's a numbers game -- you're not trying to convince people, just hitting them with a pitch and moving on. You're trying to delineate the buyers from the non-buyers, so all that interests you is how many stop to respond (not who and why). Don't spend time engaging, though you can modify your tools to restructure the tactic after you're done (in this case, that means the pitch, perhaps the action or briefing materials you point people to). Don't restructure a tactic while it's in motion -- that undermines its integrity. Executing on your own, you'll have to be disciplined about this and perhaps there will be fits and starts until you've got the tactic framed well, but in that begin the formal tactic when you've settled on your tools and commit to not varying them. If you're captaining an outreach team, you'll naturally do this. There's a certain rate of responsiveness that you will get, and that rate tells you how much outreach will generate how much results. Just start up google and brainstorm, trying to think up interesting constituencies who might give a damn about the problem you're dealing with, then finding individuals and sending them the pitch. I do allow for slight variations where it's clear that I am addressing one person -- like you may find an organization's website, and I find you can either 1) pitch the leader of the organization and cc a relevant department head or other contact person, or 2) do the reverse, pitching the appropriate department and cc'ing their leadership (and which way doesn't matter). You can personalize with a simple note at the top -- this does not need to elaborate -- you can literally keep it "Hello so and so, I thought with your interest in ("interactive TV" / "information freedom" / "participatory standards" / whatever you googled) you'd be concerned about this" and then paste the pitch below. They will get what you are doing and why you've approached them. Do not take time to elaborate, all you need to do is show them what you are doing (and that includes specifically the fact that you are sending them a general pitch that's been designed for this kind of action). They will see what you are doing, and will act (at a certain rate) based on the fact they see you in motion. After executing for a period (A day's work or 4 hours), debrief the tactic: How much pitches sent, how many responses generated, perhaps broken down by expressed interest, signed up to NCUC. Later you can also analyze how many followed through with the action you pitched them for. What you want to report are the empirics of the action -- what rates of response one gets with a formalized pitch. Note that the responses you're reporting are how many responded to the outreach with various levels of commitment, just by following through according to the structure of the tactic. This will let others know what sort of results they can expect, and the tactic can be reproduced and expanded with a good understanding of how successful it will be. This works because you are showing motion by your outreach. You create motion by showing motion. Even though you are pitching individuals, they will begin to notice that other folks they know have also been pitched, and what happens is the realization occurs that this is an action underway. People aren't apathetic, you just need to show them something in motion they can step into. As you do the outreach, you will trigger their action. You use a real action as a basis for pitching for engagement in the reason and the method, and they join up with the group as a matter of course.